The Y Label | Saturn Return 2017

















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The planet Saturn takes 29.5 years to orbit around the Sun. The astrological Saturn Return is a time when planet Saturn returns to the same place in the sky that it occupied at the time of a person's birth. The first Saturn Return takes place in the late twenties, and its effect can be felt into the early thirties. It is a right of passage, a wake-up call, a time when a person is faced with sobering realities and is being asked to grow up.

The Y Label's new collection, Saturn Return 2017, is inspired by this very first soulful transition towards adulthood. Staying true to the brand's original style, the new collection offers a new take on The Y Label's signature choice of fabrics. From monochromatic stripes and plaids to more intricate jacquard and songket patterns, each shirt presents a fresh new look and a commitment to quality that the brand is originally known for.

For the spring/summer 2017 campaign, The Y Label is enlisting model Théo Laurençon, photographer Zaky Akbar and stylist Dinta Jakile. Shot in Jakarta inside a property with modern minimalist architecture, the campaign showcases the shirts from the collection in different styles from smart-casual office looks with belts and bags by Verne Indonesia, to more formal attires perfect for after-office-hour events or impromptu gatherings.

Saturn Return 2017 marks The Y Label's return to its classic roots of combining traditional Indonesian materials with modern tailoring, giving them an artful blend of classic and contemporary elegance.

Yaviz Basalamah

For more from the new collection please visit The Y Label's Official Blog.

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