The Y Label | Maverick Mountain 2013













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The Y Label's second official campaign 'Maverick Mountain 2013' released on Saturday, November 17th 2012. Just like
with the previous collections, we still love to work with traditional materials and this time decided to use a more 
traditional Indonesian material called Ikat. Most of the pieces in the collection are a combination of
plain and patterned Ikat with a few full patterned pieces. 

The campaign photography marked the label's second creative collaboration with photographer Arseto Adiputra
and British model Sim Jennings. For the shoot the team set out to a breathtaking mountainous region in
remote Indonesia surrounded by dry savannas and forests with some greener surroundings.


Yaviz Basalamah

For more from the collection please visit The Y Label's Official Blog.