With 'Summer Soul 2014' I wanted to retrace our journey, look at our previous menswear collections and find a way to recreate them for women. Working with our favourite Indonesian Ikat and Jacquard fabrics, we finally created new pieces for women comprised of our signature long and short sleeve shirts. The moods, the shapes and the cuts are quite similar to that of the menswear, but with softer colours such as pinks, greys, light blues and purples.
Adding a new fabric to the collection, we decided to work for the very first time with traditional Plaid material - which is available in the new men's and women's pieces. Inspired by the laid-back and playful mood of summer holidays, the new collection is a combination of simplicity and charm.
The lookbook campaign was shot at a beach just outside of Jakarta where there is an old lighthouse and beach houses with colourful doors. Photographed by Indonesian photographer Nita Strudwick and styled by Dinta Jakile, the campaign truly captured the sunny mood of one fine summer day at the beach.
For more from the new collection please visit The Y Label's official blog.
